Vocabulary

Target Audience - group in which the selling product is aimed at


Message - the meaning that the audience should receive

Work Ethic - the way one works

Employability skills - skills that employers want from employees in order to hire them  

20/20 Rule - when using the computer, take a break every 20 minutes, for 20 seconds, looking 20 feet away

Right-To-Know Laws - Employees must be informed of possible hazards during their jobs

Symbol - a sign or shape that represents something else; a learned representation 

Icon - a person or thing regarded as a representative symbol of something 

Vector-based graph - designs based on geometric equations so that resolution is not affect


Specifications of a project - the specifics of a certain project like shape, design, etc. 


Dialog box - the message window that appears to apply something 


Palette - a tool to choose color on a spectrum 


Guidelines - helpful instructions to achieve something 


File Extensions - characters that indicate the format of the file 


Primary Colors - the root of every other hue other than red, yellow, and blue


Secondary Colors - a mixture which is a combination of two pure primary hues 

Neutral Colors - colors like black, white, and grey


Color Schemes - an arrangement of colors 


Complementary - colors from opposite ends of the color wheel in a color scheme 


Analogous - colors next to each other in the color wheel


Triadic - three equally spaced out colors in the color wheel

Monochromatic - different shades and tints of a single color 


Cool Colors - colors that give a calm vibe like blue, green and purple


Warm Colors - colors that give a bold vibe like red, orange, and yellow


Subtractive Primary Colors - red, green, blue


Additive Primary Colors - cyan, magenta, yellow


Typography - the style and appearance of printed matter


Typeface - a particular design of type

Serif - a slight projection finishing off a stroke of a letter in certain typefaces

Body type - main part of a text; also body copy


Display type - 
large or eye-catching type used for headings or advertisements


Reverse type - process of printing light colored or white text on a dark or black


Point size - relative measure of the size of a font


Ligatures - a thing used for tying or binding something tightly


Ampersand - the sign & (standing for and, as in Smith & Co., or the Latin et, as in &c


Lowercase - small letters as opposed to capital letters 


Uppercase - capital letters as opposed to small letters


Flush left - the text is aligned along the left margin or gutter


Flush right - the text is aligned along the right margin or gutter


Centered - placed or situated in the center


Justified - having, done for, or marked by a good or legitimate reason


Type Family - complete set of related typefaces having identical design characteristics


Small caps - used to make text less obtrusive or to give it more emphasis


Lining - modern style of numerals where all figures are of the same height


Non-lining - numbers that don't line up neatly on the baseline


Leading - the amount of blank space between lines of print


Margin - the edge or border of something


Kerning - adjust the spacing between (letters or characters) in a piece of text to be printed


Tracking - the adjustment of space for groups of letters and entire blocks of text


Concept - an abstract idea; a general notion


Final product - made at the end of a production process


Thumbnail - a small picture of an image or page layout


Initial cap - capital letter at the beginning of a text that is set in a larger point size

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